Introdution
For advertisement and promotional sales, the Ad Traffic software platform from HD Ultrasoft is an ideal platform for broadcast stations with high promotional traffic. Ad Traffic is a web-based system that can function as part of a standalone solution with proper integration. This designed to offer businesses and TV stations a high security, comprehensive, efficient, and user-friendly solution for managing their advertising business.
The system's product is ready for broadcast, composing commercial clips for each cut instead of listing short spots of 15 or 30 seconds in linear programming. Commercial bookings can be made online and can be scheduled for defined time frames (called commercial breaks) or based on program content and ratings.
The software platform is designed as multi-tenancy architecture, enabling comprehensive management of advertisements across the entire broadcasting station. The server infrastructure is hosted in a Data Center, and member units and branches access the system through the TVStation's network connection.
The system offers a complete range of functionalities, including customer management, contract management, TVC management, advertisement booking management, and essential statistical reports for monitoring and managing advertisements.
Data related to advertisements is segregated among the branches, ensuring isolation, while TVCs are shared across units for unified utilization.
Beside data isolation, the system can also provides consolidated reports of every operational units in the organization to the Finance Department and TV Station’s Leader Boards.
HD Ultrasoft Ad Traffic platform is well-suited for large broadcasting stations with complex advertisement sales systems.
Documentation: Download Ad Traffic.PDF Catalog
Order Information
1. Administration – One software core license.
Suggested MSRP: $ 11.600,00
Manage organizational units, branches, user management, account access, password control, role-based access control, data access permissions, workflow management, and system access log management.
Client Access Licenses for Administration software – One license per tenant.
Suggested MSRP: $ 3.900,00
2. Pricing management – One software core license.
Suggested MSRP: $ 17.800,00
Manage broadcast time slots, advertising blocks, pricing, and position selection ratios for precise scheduling and cost control. Efficiently manage simple news ads. Seamless program management tools for advertising program oversight and organization. Discount management features for creating, customizing, and applying discount policies for various ad packages.
Client Access Licenses for Pricing management software – One license per tenant.
Suggested MSRP: $ 6.200,00
3. Customer Management – One software core license.
Suggested MSRP: $ 16.000,00
Comprehensive customer management with tools for managing advertising contracts, seamless agreement handling, and personalized pricing strategies for loyal customers. Special pricing policy management for tailored pricing options to meet specific customer needs.
Client Access Licenses for Customer Management software – One license per tenant.
Suggested MSRP: $ 6.600,00
4. TVC Management – One software core license.
Suggested MSRP: $ 15.600,00
Product Profile Management: Users can create, edit, and manage TVC product profiles online.
Integrity Check: Each product profile is verified using the MD5 checksum to ensure data integrity during transmission and storage.
Ingest TVC: The system checks TVC files before uploading to ensure they meet specifications. It checks file format, frame size, duration, and integrity.
TVC Approval and Code Assignment:This function manages TVC approval, ensuring they meet all criteria. It has a multi-level approval process, with stages like technical and content review, depending on requirements. Once approved, the system assigns a unique code for easy tracking.
Approve TVC Content via Low-Resolution:The system allows low-speed review of Lowres TVC content, such as via Internet connection. Reviewers can assess the content without high-resolution files, speeding up the review process.
TVC Status Management tracks each TVC’s status (submitted, under review, approved, or rejected) and ensures real-time updates.
Client Access Licenses for TVC Management software – One license per tenant.
Suggested MSRP: $ 5.500,00
5. Media Management – One software core license.
Suggested MSRP: $ 19.900,00
Comprehensive media file management ensures efficient organization and access. Tools for viewing and approving low-resolution broadcast cut video content facilitate quick review and approval without resource usage. Functionality for viewing and approving high-resolution MOV popup files from review software ensures content quality before final approval. Provides tools for reviewing high-resolution files, checking video and audio quality to meet broadcasting standards.
Client Access Licenses for Media Management software – One license per tenant.
Suggested MSRP: $ 5.800,00
6. Background Media Processing – One software core license.
Suggested MSRP: $ 16.500,00
Process for merging Ad Traffic cuts, ensuring seamless ad segment integration. Process for transcoding .MOV files and image sequences into low-resolution video (video proxy). Process for standardizing audio levels in ads for consistent sound quality. Process for transcoding low-resolution files for network review. Process for automatically cutting broadcast proof files for verification and archival.
7. Advertising Booking – One software core license.
Suggested MSRP: $ 19.300,00
Enter and approve advertising bookings, ensuring accurate recording and scheduling. Print the advertising broadcast schedule. Approve broadcasts based on appendices. Customers can conveniently book online. Export advertising cut handover slips to Word, Excel, or PDF files.
Client Access Licenses for Advertising Booking software – One license per tenant.
Suggested MSRP: $ 8.000,00
8. Ad Booking for Client – One software core license.
Suggested MSRP: $ 21.400,00
Declare product info online, upload TVCs, view content, list slots, book slots, track bookings, and generate reports.
Client Access Licenses for Ad Booking for Client software – One license per tenant.
Suggested MSRP: $ 6.500,00
9. Program Copyright Management – One software core license.
Suggested MSRP: $ 14.700,00
Manage program copyrights. Handle program copyright details.
Client Access Licenses for Program Copyright Management software – One license per tenant.
Suggested MSRP: $ 5.100,00
10. Ad Production Management – One software core license.
Suggested MSRP: $ 13.600,00
Manage advertising scripts and ensure content aligns with marketing objectives and broadcast standards. Oversee program production personnel, including staffing, roles, and responsibilities.
Client Access Licenses for Ad Production Management software – One license per tenant.
Suggested MSRP: $ 3.300,00
11. Financial Management – One software core license.
Suggested MSRP: $ 21.200,00
Manage production quotas and prices. Manage program production costs.
Client Access Licenses for Financial Management software – One license per tenant.
Suggested MSRP: $ 5.600,00
12. Rating Management – One software core license.
Suggested MSRP: $ 13.000,00
Manage program rating from Rating sources
Client Access Licenses for Rating Management software – One license per tenant.
Suggested MSRP: $ 4.200,00
13. Social Media Audience Feedback Management – One software core license.
Suggested MSRP: $ 25.400,00
Monitor audience feedback: views, likes, shares, comments on social media. Compile audience feedback statistics based on various criteria.
Client Access Licenses for Social Media Audience Feedback Management software – One license per tenant.
Suggested MSRP: $ 6.000,00
14. Ad Reconciliation – One software core license.
Suggested MSRP: $ 19.100,00
Reconcile actual broadcasts with approved advertising bookings. Compile client and program appendices. Extract broadcast evidence video segments for client requests.
Client Access Licenses for Ad Reconciliation software – One license per tenant.
Suggested MSRP: $ 6.100,00
15. Report Module For Branches – One software core license.
Suggested MSRP: $ 25.900,00
Report on unapproved broadcasts, client and producer broadcasts, channel broadcasts, revenue, prioritized schedule bookings, billing block broadcasts, advertising value for regular, irregular, sponsored, and retail clients, advertising broadcast duration, and sponsored programs.
Client Access Licenses for Report Module For Branches software – One license per tenant.
Suggested MSRP: $ 7.600,00
16. Overall Report Module – One software core license.
Suggested MSRP: $ 22.700,00
Aggregation reports on revenue by unit/branch, producer, client, sponsored program, prioritized schedule bookings, billing block, advertising value for regular, irregular, sponsored, and retail clients, and broadcast duration.
Client Access Licenses forOverall Report Module software – One license per tenant.
Suggested MSRP: $ 9.300,00
17. Intergration and Customization – One software core license.
Suggested MSRP: $ 23,000
RESTful Web API for third-party system integration. Library & API for module customization : make ease of development for new functional modules or per case customization
Professional Service Options:
1. Integration the Accounting software – One software license per tenant.
Suggested MSRP: $ 10.600,00
2. Integration between Playout MAM 3th party – One software license per tenant.
Suggested MSRP: $ 6.200,00
3. Integration with the Broadcast Envidence Recording – One software license per tenant.
Suggested MSRP: $ 4.800,00
4. Data Migration Service – Pricing Per Service.
Suggested MSRP: $ 10.100,00
Pricing is shown in USD and may vary from country to country. Please contact your HDUltrasoft representative for a quote.